{"id":2841,"date":"2023-07-14T15:37:22","date_gmt":"2023-07-14T13:37:22","guid":{"rendered":"https:\/\/thielenhaus.pixel-tal.de\/data-protection\/"},"modified":"2025-01-28T10:03:07","modified_gmt":"2025-01-28T09:03:07","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/koellmann.com\/en\/data-protection\/","title":{"rendered":"Data protection"},"content":{"rendered":"<section class=\"gb-container gb-container-7d091cbe gb-container-section-white\">\n<div class=\"gb-container gb-container-5e498096\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-dfbdff48\">\n<div class=\"gb-grid-column gb-grid-column-9580846a\"><div class=\"gb-container gb-container-9580846a\">\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left\"><h1 class=\"headline\" style=\"color:\">Privacy policy<\/h1><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-47152c86\"><div class=\"gb-container gb-container-47152c86\">\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h3 class=\"headline\" style=\"color:\">1. DATA PROTECTION AT A GLANCE<\/h3><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">GENERAL NOTES<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">DATA COLLECTION ON OUR WEBSITE<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who is responsible for data collection on this website?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice of this website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do we collect your data?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do we use your data for?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What rights do you have with regard to your data?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">ANALYSIS TOOLS AND TOOLS FROM THIRD-PARTY PROVIDERS<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can object to this analysis. We will inform you about the possibilities of objection in this privacy policy.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h3 class=\"headline\" style=\"color:\">2. GENERAL NOTES AND MANDATORY INFORMATION<\/h3><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">Data protection<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">NOTE ON THE RESPONSIBLE BODY<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The controller responsible for data processing on this website is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koellmann Gear<\/strong><br>Schwesterstra\u00dfe<br>5042285 Wuppertal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.O. Box 20 18 55<br>42218 Wuppertal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone: <a href=\"tel:492024810\">+49 202 481 0<\/a><br>E-mail: <a href=\"mailto:info@koellmann-gear.com\">info@koellmann-gear.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">REVOCATION OF YOUR CONSENT TO DATA PROCESSING<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: <a href=\"https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html.<\/a><\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">SSL OR TLS ENCRYPTION<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from &#8220;http:\/\/&#8221; to &#8220;https:\/\/&#8221; and by the lock symbol in your browser line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">INFORMATION, BLOCKING, DELETION<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h3 class=\"headline\" style=\"color:\">3. DATA PROTECTION OFFICER<\/h3><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h5 class=\"headline\" style=\"color:\">Data protection officer required by law<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We have appointed a data protection officer for our company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koellmann Gear<br>Data Protection Officer<br>Schwesterstra\u00dfe 50<br>42285 Wuppertal<br>Germany<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone: +49 (0)2 02 \/ 481-0<br>E-Mail: <a href=\"mailto:datenschutz@koellmann-gear.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>datenschutz@koellmann-gear.com<\/strong><\/a><br>Website: <a href=\"https:\/\/koellmann.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.koellmann-gear.com<\/strong><\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-523deeeb\"><div class=\"gb-container gb-container-523deeeb\">\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h3 class=\"headline\" style=\"color:\">4. data collection on our website<\/h3><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h5 class=\"headline\" style=\"color:\">Cookies<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the cookies we use are so-called &#8220;session cookies&#8221;. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. 1 lit. f GDPR is stored. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span class=\"borlabs-cookie-open-dialog-preferences \" data-borlabs-cookie-title=\"Klicken Sie hier, um Ihre Cookie-Einstellungen zu \u00e4ndern. \" data-borlabs-cookie-type=\"link\" ><\/span>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h5 class=\"headline\" style=\"color:\">Server log files<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browser type and browser version<\/li>\n\n\n\n<li>Operating system used<\/li>\n\n\n\n<li>Referrer URL<\/li>\n\n\n\n<li>Host name of the accessing computer<\/li>\n\n\n\n<li>Time of the server request<\/li>\n\n\n\n<li>IP address<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data is not merged with other data sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h5 class=\"headline\" style=\"color:\">Contact form<\/h5><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions &#8211; in particular retention periods &#8211; remain unaffected.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h3 class=\"headline\" style=\"color:\">5. analysis tools and advertising<\/h3><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">Matomo<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scope of data processing<\/strong><br>We use the open source software tool Matomo on our website to analyze the surfing behavior of our users. If individual pages of our website are accessed, the following data is stored:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 bytes of the IP address of the user&#8217;s calling system<\/li>\n\n\n\n<li>the website accessed<\/li>\n\n\n\n<li>the website from which the user accessed the website (referrer)<\/li>\n\n\n\n<li>the subpages that are accessed from the accessed website<\/li>\n\n\n\n<li>the time spent on the website<\/li>\n\n\n\n<li>the frequency of visits to the website<\/li>\n\n\n\n<li>The software runs exclusively on the servers of our website. This data is only stored there. The data will not be passed on to third parties. The software is set so that the IP addresses are not saved in full, but the last byte of the IP address is masked (e.g.: 192.168.100.xxx). In this way, it is no longer possible to assign the truncated IP address to the accessing computer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Legal basis<\/strong><br>The legal basis for the processing of users&#8217; personal data is Art. 6 para. 1 lit. f GDPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Purpose of data processing<\/strong><br>The processing of this personal data enables us to analyze the surfing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. These purposes also constitute our legitimate interest in the processing of data in accordance with Art. 6 para. 1 lit. f GDPR. By anonymizing the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Possibility of objection and removal<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer our users the option of opting out of the analysis process on our website. To do this, you must follow the corresponding link. In this way, a cookie is set on your system, which signals our system not to store the user&#8217;s data. If you delete the corresponding cookie from your own system in the meantime, you must set the opt-out cookie again.<br>You can find more information on the privacy settings of the Matomo software at the following link: <a href=\"https:\/\/matomo.org\/docs\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/matomo.org\/docs\/privacy\/.<\/a><\/p>\n\n\n<p id=\"matomo_opted_out_intro\" style=\"display:none;\">Opt-out abgeschlossen; Ihre Besuche auf dieser Webseite werden nicht vom Webanalysetool erfasst. Bitte beachten Sie, dass auch der Matomo-Deaktivierungs-Cookie dieser Webseite gel\u00f6scht wird, wenn Sie die in Ihrem Browser abgelegten Cookies entfernen. Au\u00dferdem m\u00fcssen Sie, wenn Sie einen anderen Computer oder einen anderen Webbrowser verwenden, die Deaktivierungsprozedur nochmals absolvieren.<\/p><p id=\"matomo_opted_in_intro\" >Sie haben die M\u00f6glichkeit zu verhindern, dass von Ihnen hier get\u00e4tigte Aktionen analysiert und verkn\u00fcpft werden. Dies wird Ihre Privatsph\u00e4re sch\u00fctzen, aber wird auch den Besitzer daran hindern, aus Ihren Aktionen zu lernen und die Bedienbarkeit f\u00fcr Sie und andere Benutzer zu verbessern.<\/p><form>\n        <input type=\"checkbox\" id=\"matomo_optout_checkbox\" checked=\"checked\"\/>\n        <label for=\"matomo_optout_checkbox\"><strong>\n        <span id=\"matomo_opted_in_label\" >Ihr Besuch dieser Webseite wird aktuell von der Matomo Webanalyse erfasst. Diese Checkbox abw\u00e4hlen f\u00fcr Opt-Out.<\/span>\n\t\t<span id=\"matomo_opted_out_label\" style=\"display:none;\">Ihr Besuch dieser Webseite wird aktuell von der Matomo Webanalyse nicht erfasst. Diese Checkbox aktivieren f\u00fcr Opt-In.<\/span>\n        <\/strong><\/label><\/form><noscript><p><strong style=\"color: #ff0000;\">This opt out feature requires JavaScript.<\/strong><\/p><\/noscript><p id=\"matomo_outout_err_cookies\" style=\"display: none;\"><strong>Die Tracking opt-out Funktion ben\u00f6tigt aktivierte Cookies.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hosting<\/strong><br>We host Matomo with the following third-party provider:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ALL-INKL.COM &#8211; Neue Medien M\u00fcnnich<br>Hauptstra\u00dfe 68<br>D-02742 Friedersdorf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Order processing<\/strong><br>We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the data controller processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">Google Analytics<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics uses so-called &#8220;cookies&#8221;. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IP anonymization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Browser plugin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: <a rel=\"noopener\" href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Order data processing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demographic characteristics in Google Analytics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This website uses the &#8220;demographic features&#8221; function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section &#8220;Objection to data collection&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines is-subheadline-bottom has-text-align-left is-gap-xs\"><h4 class=\"headline\" style=\"color:\">Google Ads<\/h4><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (&#8220;Google&#8221;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads makes it possible to display advertisements in the Google search engine or on third-party websites when the user enters or has entered certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and which and how many advertisements led to corresponding clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: <a href=\"https:\/\/policies.google.com\/privacy\/frameworks\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy\/frameworks<\/a> and <a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads Remarketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website operator uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (&#8220;Google&#8221;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Google Ads Remarketing, we can assign people who use or interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google&#8217;s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. PC) can also be displayed on another of your end devices (e.g. cell phone or tablet).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a Google account, you can object to this form of personalized advertising by clicking on the following link: <a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/settings\/ads\/onweb\/.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further information and the data protection provisions can be found in Google&#8217;s privacy policy at: <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/technologies\/ads?hl=de.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Conversion Tracking<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This website uses Google Conversion Tracking. The provider is Google Ireland Limited (&#8220;Google&#8221;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions and how the customer has used our website. For example, we can analyze which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. This does not provide us with any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find more information about Google Conversion Tracking in Google&#8217;s privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy?hl=de.<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"class_list":["post-2841","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data protection at Koellmann - your data secure<\/title>\n<meta name=\"description\" content=\"Protection of your data with the highest precision. 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